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Know Your Audience
Designing a web site is hard enough. You spend countless hours
working on how it is going to look and what cool specials
effects it is going to have. You even spent hours picking out
your site colors. So now what?
Now you have to promote it. But how? There are many ways. You
can submit them to search engines, join a pay per click
advertising program and link exchanges. Of these link exchanges
are the ones most picked, mainly because they are free. But do
they work.
According to the emails that keep coming into my inbox, link
exchange is dead. The big search engines know what they are
about. Back scratching. You link to me and I will link to you.
It does not help your SEO or your quest to be #1 on Google or
Yahoo. But it does give you awareness to the people you
exchanged links to. And this can be helpful.
I believe there is no one way to get your site ranked number one
with anyone. But I do think if you plan your strategy correctly
and use all of the tools available to you, you can get what you
are looking for. You designed your site and you know what your
audience is looking for. You may even know where your audience
is.
So just because you hear certain marketing methods are dead,
don't give up hope and sell your domain name. Use the normal
process to get ranked among the big boys and use you link
exchanges for awareness to your targeted audience.
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